The idea is simple, purchase a red nose and support charity, somehow they injected the idea of humor in there (which is a little bit lost in translation, other than the fact that clowns wear red noses).
It’s cute, it’s viral, and it is genius!
This smart campaign is the project of Walgreen’s, coupled with additional partners who have vowed to donate a portion of sales of select products.
Walgreen’s is rocking the cause marketing strategy, by pairing the campaign with a viral hashtag, consumer contents, celebrity endorsements and huge charitable investors. Proceeds benefit 12 charities that support anti-poverty measures worldwide.
Cause marketing never ceases to be a great marriage of corporate brands and their human side. Even better is the power that big corporate brands have to leverage both their own and their customer’s resources to conduct good works. The positive publicity certainly never hurt anyone either. It’s really a win win for all. Check it out at rednoseday.org
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